Keris Lahiff, writing for CNBC:
Fiercer competition and an inflated belief in its own products are
among some of the challenges facing the world’s largest company,
according to BK Asset Management’s Boris Schlossberg.
“I do think they’re in trouble. I think they’re making a huge
mistake,” Schlossberg, managing director of FX strategy, told
CNBC’s “Trading Nation” on Tuesday. “They’re basically betting on
the fact that high expensive products can be sold at this point
and it’s clearly becoming evident that everybody has caught up to
them in the marketplace.”
Schlossberg’s concerns over Apple pricing resurfaced ahead of the
launch of its Siri-connected artificial-intelligence home device,
the HomePod. With a $349 price tag, its latest product is far more
expensive than its major competitors, including Amazon’s
Alexa-equipped Echo or Google’s Home Mini.
“Nobody is going to buy it at the price that they’re putting it
out right now because the functionality of those products is just
nowhere near as great as it needs to be relative to the price
difference,” said Schlossberg.
Noted for future claim chowder.
HomePod is one of the most interesting new Apple products in years, insofar as I really don’t know how it’s going to sell. If most people see it as a direct competitor to Amazon Echos and Google Home dinguses, HomePod might be in trouble, because it’s a lot more expensive and has fewer features. But Apple has been positioning it as, first and foremost, a high-quality music player. The Siri-as-personal-assistant/smart-home-controller is secondary to audio quality. If there’s a market for that, HomePod could clean up. $350 is a low price in the audio world.